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- catalog abstract "This paper argues that the structure of the multimedia industry is changing from three discrete vertical businesses (telephone, television, computer) to five horizontal industry segments (content, packaging, transmission, manipulation, terminals). The authors outline the structure of these new segments, explain how these may evolve and realign vertically, and identify likely participants. They then identify key success factors and suggest which types of firms will be winners and losers. Finally, they discuss the implications of these changes in terms of what can be expected for the multimedia industry in the near future.".
- catalog contributor b8643657.
- catalog contributor b8643658.
- catalog contributor b8643659.
- catalog created "[1995], c1996.".
- catalog date "1995".
- catalog date "[1995], c1996.".
- catalog dateCopyrighted "[1995], c1996.".
- catalog description "Includes bibliographical references (p. 36-37).".
- catalog description "This paper argues that the structure of the multimedia industry is changing from three discrete vertical businesses (telephone, television, computer) to five horizontal industry segments (content, packaging, transmission, manipulation, terminals). The authors outline the structure of these new segments, explain how these may evolve and realign vertically, and identify likely participants. They then identify key success factors and suggest which types of firms will be winners and losers. Finally, they discuss the implications of these changes in terms of what can be expected for the multimedia industry in the near future.".
- catalog extent "37 p. :".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; HBS 96-003.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 96-003".
- catalog issued "1995".
- catalog issued "[1995], c1996.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Winners and losers : industry structure in the converging world of telecommunications, computing and entertainment / by David J. Collis, P. William Bane, Stephen P. Bradley.".
- catalog type "text".