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- catalog abstract "Why do car manufacturers use paisley interiors to sell their products to women, and does it work? Is women's taste really different to men's? Who says so? And does it matter? In this highly original book Penny Sparke uses familiar objects of our everyday environments - furniture, cars and domestic appliances and interiors - to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. As Long as It's Pink argues that 'taste' has been a quality assigned to women while 'design' is a man-made construction which has taken aesthetic authority away from women. This in turn has succeeded in trivializing and marginalizing women's material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a completely new version of the history of our modern material culture.".
- catalog contributor b8658932.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "As Long as It's Pink argues that 'taste' has been a quality assigned to women while 'design' is a man-made construction which has taken aesthetic authority away from women. This in turn has succeeded in trivializing and marginalizing women's material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a completely new version of the history of our modern material culture.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: 'The Architect's Wife' -- Pt. 1. Feminine Taste and Design Reform, 1830-1890. 1. 'An Institution of God Himself': The Domestic Ideal. 2. 'The Things which Surround One': The Domestic Aesthetic. 3. 'Those Extravagant Draperies': Domesticity Contested -- Pt. 2. Modernity and Masculinity, 1890-1940. 4. 'Everything in its Place': Women and Modernity. 5. 'Letting in the Air': Women and Modernism. 6. 'The Selling Value of Art': Women and the Moderne. 7. 'We are All Creators': Women and Conservative Modernism -- Pt. 3. Modernity and Femininity, 1940-1970. 8. 'The Happy Housewife': Domesticity Renewed. 9. 'A Kind of Golden Age': Goods and Femininity. 10. 'The Anxiety of Contamination': Highbrow Culture and the Problem of Taste -- Conclusion: Postmodernity, Postmodernism and Feminine Taste.".
- catalog description "Why do car manufacturers use paisley interiors to sell their products to women, and does it work? Is women's taste really different to men's? Who says so? And does it matter? In this highly original book Penny Sparke uses familiar objects of our everyday environments - furniture, cars and domestic appliances and interiors - to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic.".
- catalog extent "xi, 275 p. :".
- catalog identifier "0044409230 (pbk)".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "London ; San Francisco, Calif. : Pandora,".
- catalog subject "Aesthetics, Modern 19th century.".
- catalog subject "Aesthetics, Modern 20th century.".
- catalog subject "Aesthetics.".
- catalog subject "Consumers Psychology.".
- catalog subject "Culture.".
- catalog subject "Design History 19th century.".
- catalog subject "Design History 20th century.".
- catalog subject "HQ1233 .S66 1995".
- catalog subject "Industrial design.".
- catalog subject "Interior decoration Social aspects.".
- catalog subject "Material culture.".
- catalog subject "NK1510 .S83 1995".
- catalog subject "Sex role.".
- catalog subject "Women consumers.".
- catalog tableOfContents "Introduction: 'The Architect's Wife' -- Pt. 1. Feminine Taste and Design Reform, 1830-1890. 1. 'An Institution of God Himself': The Domestic Ideal. 2. 'The Things which Surround One': The Domestic Aesthetic. 3. 'Those Extravagant Draperies': Domesticity Contested -- Pt. 2. Modernity and Masculinity, 1890-1940. 4. 'Everything in its Place': Women and Modernity. 5. 'Letting in the Air': Women and Modernism. 6. 'The Selling Value of Art': Women and the Moderne. 7. 'We are All Creators': Women and Conservative Modernism -- Pt. 3. Modernity and Femininity, 1940-1970. 8. 'The Happy Housewife': Domesticity Renewed. 9. 'A Kind of Golden Age': Goods and Femininity. 10. 'The Anxiety of Contamination': Highbrow Culture and the Problem of Taste -- Conclusion: Postmodernity, Postmodernism and Feminine Taste.".
- catalog title "As long as it's pink : the sexual politics of taste / Penny Sparke.".
- catalog type "text".