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• catalog abstract "Exploring cultural identity and its impact on various aspects of marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans' niche in Berlin's fast food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.".
• catalog contributor b8674143.
• catalog contributor b8674144.
• catalog created "c1995.".
• catalog date "1995".
• catalog date "c1995.".
• catalog dateCopyrighted "c1995.".
• catalog description "Exploring cultural identity and its impact on various aspects of marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans' niche in Berlin's fast food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops.".
• catalog description "Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy.".
• catalog extent "ix, 341 p. :".
• catalog hasFormat "Marketing in a multicultural world.".
• catalog identifier "0803953275 (acid-free paper)".
• catalog identifier "0803953283 (pbk. : acid-free paper)".
• catalog isFormatOf "Marketing in a multicultural world.".
• catalog issued "1995".
• catalog issued "c1995.".
• catalog language "eng".
• catalog publisher "Thousand Oaks, Calif. : SAGE Publications,".
• catalog relation "Marketing in a multicultural world.".
• catalog subject "658.8/348 20".
• catalog subject "Communication in marketing Social aspects.".
• catalog subject "Consumer behavior Cross-cultural studies.".
• catalog subject "Ethnicity Cross-cultural studies.".
• catalog subject "HF5415.122 .M424 1995".
• catalog subject "Intercultural communication.".
• catalog subject "Marketing Social aspects.".
• catalog tableOfContents "Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy.".
• catalog title "Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors.".
• catalog type "Cross-cultural studies. fast".
• catalog type "text".