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- catalog contributor b8683640.
- catalog contributor b8683641.
- catalog contributor b8683642.
- catalog coverage "United States Politics and government 1945-1989.".
- catalog created "[1968]".
- catalog date "1968".
- catalog date "[1968]".
- catalog dateCopyrighted "[1968]".
- catalog description "Includes bibliographies.".
- catalog description "Organizing the campaign -- Patterns of campaign structure -- Democratic organization in 1964 -- "Unified" Democratic organization in 1960 -- Republican orgaization in 1964 -- "Dual" Republican organization in 1960 -- Enlisting state and local support -- Parochialism of state and local organizations -- Republican National-Committee efforts in 1960 -- Republican efforts at the grass roots in 1960 -- Republican National-Committee efforts in 1964 -- Republican efforts at the grass roots in 1964 Democratic pattern in 1964 -- Democratic pattern 1960 -- Attracting the special-interest groups -- Patterns of group political geography -- Democratic appeals in 1964 -- Democratic appeals in 1960 -- Republican appeals in 1960 -- Republican appeals in 1964 -- Presenting the candidate -- Strategy of image making and name familiarity -- Use of advertising and the mass media -- Goldwater image problem in 1964 -- Presenting Richard Nixon in 1960 --".
- catalog description "Politics of electing a president -- Nature of American political parties -- Electoral College -- Strategy of electoral majorities -- Presidential campaigning with "arena" parties -- Strategy of a presidential campaign -- Strategy of party position -- Strategy of party leadership -- Need for fitting the times -- Strategy of appeal -- Johnson strategy in 1964 -- Goldwater strategy in 1964 -- Nominating the candidate -- Evolution of the national convention -- Matter of "availability" -- Allocation of delegates -- Selection of delegates -- Corraling delegate votes -- National conventions -- Winning the Democratic nomination in 1960 -- Winning the Republican nomination in 1964 -- Republican convention in 1968 -- Drafting the platform -- What platforms are -- Republican platform in 1960 -- Republican platform in 1964 -- Republican platform in 1968 -- Democratic platform in 1964 -- Democrtic platform in 1960 --".
- catalog description "Presenting President Johnson in 1964 -- Creating the Kennedy image in 1960 -- Great debates -- Meeting the people -- Why go to the people? -- Advance scheduling and preparation -- Barnstorming with Kennedy and Johnson in 1960 -- Barnstorming with Johnson and Humphrey in 1964 -- Barnstorming with Nixon and Lodge in 1960 -- Barnstorming with Goldwater and Miller in 1964 -- Financing the campaign -- Cost of the presidential campaign -- Regulation of presidential campaign finance -- Who pays the bills? -- Republican financial organization -- Democratic fiscal improvisation -- Meaning of a presidentioal election -- Deeper meaning of the election -- appendix 1 : Selection of delegates to the national conventions -- appendix 2 : Electoral votes : 1956, 1960, 1964 -- appendix 3 : Popular votes cast for president : 1956, 1960, 1964.".
- catalog extent "ix, 335 p.".
- catalog hasFormat "Electing the President.".
- catalog isFormatOf "Electing the President.".
- catalog isPartOf "Chandler publications in political science".
- catalog issued "1968".
- catalog issued "[1968]".
- catalog language "eng".
- catalog publisher "San Francisco, Chandler Pub. Co.".
- catalog relation "Electing the President.".
- catalog spatial "United States Politics and government 1945-1989.".
- catalog spatial "United States".
- catalog subject "329/.0073".
- catalog subject "JK526 1960 .O34".
- catalog subject "Presidents United States Election 1960.".
- catalog subject "Presidents United States Election 1964.".
- catalog tableOfContents "Organizing the campaign -- Patterns of campaign structure -- Democratic organization in 1964 -- "Unified" Democratic organization in 1960 -- Republican orgaization in 1964 -- "Dual" Republican organization in 1960 -- Enlisting state and local support -- Parochialism of state and local organizations -- Republican National-Committee efforts in 1960 -- Republican efforts at the grass roots in 1960 -- Republican National-Committee efforts in 1964 -- Republican efforts at the grass roots in 1964 Democratic pattern in 1964 -- Democratic pattern 1960 -- Attracting the special-interest groups -- Patterns of group political geography -- Democratic appeals in 1964 -- Democratic appeals in 1960 -- Republican appeals in 1960 -- Republican appeals in 1964 -- Presenting the candidate -- Strategy of image making and name familiarity -- Use of advertising and the mass media -- Goldwater image problem in 1964 -- Presenting Richard Nixon in 1960 --".
- catalog tableOfContents "Politics of electing a president -- Nature of American political parties -- Electoral College -- Strategy of electoral majorities -- Presidential campaigning with "arena" parties -- Strategy of a presidential campaign -- Strategy of party position -- Strategy of party leadership -- Need for fitting the times -- Strategy of appeal -- Johnson strategy in 1964 -- Goldwater strategy in 1964 -- Nominating the candidate -- Evolution of the national convention -- Matter of "availability" -- Allocation of delegates -- Selection of delegates -- Corraling delegate votes -- National conventions -- Winning the Democratic nomination in 1960 -- Winning the Republican nomination in 1964 -- Republican convention in 1968 -- Drafting the platform -- What platforms are -- Republican platform in 1960 -- Republican platform in 1964 -- Republican platform in 1968 -- Democratic platform in 1964 -- Democrtic platform in 1960 --".
- catalog tableOfContents "Presenting President Johnson in 1964 -- Creating the Kennedy image in 1960 -- Great debates -- Meeting the people -- Why go to the people? -- Advance scheduling and preparation -- Barnstorming with Kennedy and Johnson in 1960 -- Barnstorming with Johnson and Humphrey in 1964 -- Barnstorming with Nixon and Lodge in 1960 -- Barnstorming with Goldwater and Miller in 1964 -- Financing the campaign -- Cost of the presidential campaign -- Regulation of presidential campaign finance -- Who pays the bills? -- Republican financial organization -- Democratic fiscal improvisation -- Meaning of a presidentioal election -- Deeper meaning of the election -- appendix 1 : Selection of delegates to the national conventions -- appendix 2 : Electoral votes : 1956, 1960, 1964 -- appendix 3 : Popular votes cast for president : 1956, 1960, 1964.".
- catalog title "Electing the President [by] Daniel M. Ogden, Jr., and Arthur L. Peterson.".
- catalog type "text".