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- catalog contributor b8774670.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "First Foreword / Vinton Cerf -- Second Foreword / Cheryl Currid -- Sect. 1. Getting Up to Speed on the Information Superhighway. 1. The Electronic Cash Register: Benefits of Online Marketing. 2. Essentials of Online Marketing. 3. Overview of the Internet and Commercial Online Systems. 4. Netiquette: Rules and Restrictions for Online Marketing. 5. Market Research. 6. Becoming a More Effective Marketer -- Sect. 2. Making the Sale. 7. Online Shopping. 8. Forums: Marketing Opportunities for Information Providers. 9. Building Relationships with E-mail. 10. Selling Products and Services with Online Classified Ads -- Sect. 3. Marketing Tools for Building Relationships. 11. The New Advertising: Creating Effective Advertising Messages. 12. Public Relations: Influencing Editors and Your Target Market. 13. Building Relationships with Customer Service. 14. The Future.".
- catalog description "Includes bibliographical references (p. 354-356) and index.".
- catalog extent "xxviii, 370 p. :".
- catalog hasFormat "Online marketing handbook.".
- catalog identifier "0442020589".
- catalog isFormatOf "Online marketing handbook.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York : Van Nostrand Reinhold,".
- catalog relation "Online marketing handbook.".
- catalog subject "658.8/00285/467 20".
- catalog subject "Computer networks.".
- catalog subject "HF6146.I58 J36 1995".
- catalog subject "Information storage and retrieval systems Marketing.".
- catalog subject "Information superhighway.".
- catalog subject "Internet advertising.".
- catalog subject "Internet marketing.".
- catalog subject "Online databases.".
- catalog tableOfContents "First Foreword / Vinton Cerf -- Second Foreword / Cheryl Currid -- Sect. 1. Getting Up to Speed on the Information Superhighway. 1. The Electronic Cash Register: Benefits of Online Marketing. 2. Essentials of Online Marketing. 3. Overview of the Internet and Commercial Online Systems. 4. Netiquette: Rules and Restrictions for Online Marketing. 5. Market Research. 6. Becoming a More Effective Marketer -- Sect. 2. Making the Sale. 7. Online Shopping. 8. Forums: Marketing Opportunities for Information Providers. 9. Building Relationships with E-mail. 10. Selling Products and Services with Online Classified Ads -- Sect. 3. Marketing Tools for Building Relationships. 11. The New Advertising: Creating Effective Advertising Messages. 12. Public Relations: Influencing Editors and Your Target Market. 13. Building Relationships with Customer Service. 14. The Future.".
- catalog title "Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / Daniel S. Janal.".
- catalog type "text".