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- catalog abstract "In August 1981, Music Television - now popularly known as MTV - was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premiere music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.".
- catalog contributor b8860929.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Constructing video dreams: music videos in a commercial culture -- The early years of music video -- The growth of other video music program services -- Monopoly TV: a history of MTV's anticompetitive practices -- MTV and the globalization of popular culture -- MTV's corporate intrigue and sagging ratings -- The record companies' role in video music production and distribution -- Video clip producers and directors -- MTV as gatekeeper and censor -- MTV, music video, and creative expression.".
- catalog description "In August 1981, Music Television - now popularly known as MTV - was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premiere music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.".
- catalog description "Includes bibliographical references (p. 237-269) and index.".
- catalog extent "xii, 291 p. ;".
- catalog hasFormat "Monopoly television.".
- catalog identifier "0813318203 (hc : alk. paper)".
- catalog identifier "0813318211 (pbk. : alk. paper)".
- catalog isFormatOf "Monopoly television.".
- catalog isPartOf "Critical studies in communication and in the cultural industries".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Boulder, CO : Westview Press,".
- catalog relation "Monopoly television.".
- catalog spatial "United States.".
- catalog subject "384.55/51 20".
- catalog subject "MTV Networks.".
- catalog subject "PN1992.8.M87 B36 1996".
- catalog subject "Rock videos United States.".
- catalog tableOfContents "Constructing video dreams: music videos in a commercial culture -- The early years of music video -- The growth of other video music program services -- Monopoly TV: a history of MTV's anticompetitive practices -- MTV and the globalization of popular culture -- MTV's corporate intrigue and sagging ratings -- The record companies' role in video music production and distribution -- Video clip producers and directors -- MTV as gatekeeper and censor -- MTV, music video, and creative expression.".
- catalog title "Monopoly television : MTV's quest to control the music / Jack Banks.".
- catalog type "text".