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- catalog contributor b8872500.
- catalog contributor b8872501.
- catalog created "c1990.".
- catalog date "1990".
- catalog date "c1990.".
- catalog dateCopyrighted "c1990.".
- catalog description "Business-to-business direct marketing -- Direct marketing planning -- Lead generation programs -- Database -- Promotion -- Telemarketing -- Direct mail -- Business-to-business catalogs.".
- catalog description "Includes bibliographical references (p. 479-483) and index.".
- catalog extent "x, 492 p. :".
- catalog identifier "1879644002".
- catalog issued "1990".
- catalog issued "c1990.".
- catalog language "eng".
- catalog publisher "Yardley, PA : Direct Marketing Publishers,".
- catalog subject "658.8/4 20".
- catalog subject "HF5415.1263 .G65 1990".
- catalog subject "Industrial marketing Management.".
- catalog tableOfContents "Business-to-business direct marketing -- Direct marketing planning -- Lead generation programs -- Database -- Promotion -- Telemarketing -- Direct mail -- Business-to-business catalogs.".
- catalog title "Business to business direct marketing / Bernard A. Goldberg & Tracy Emerick.".
- catalog type "text".