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- catalog contributor b8921220.
- catalog created "c1986.".
- catalog date "1986".
- catalog date "c1986.".
- catalog dateCopyrighted "c1986.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 397 p. :".
- catalog identifier "0139609156".
- catalog issued "1986".
- catalog issued "c1986.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog subject "659.13/3 19".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "Direct mail advertising".
- catalog subject "Direct marketing.".
- catalog subject "HF5861 .T47 1986".
- catalog title "Winning direct response advertising : how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton.".
- catalog type "text".