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- catalog abstract "Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.".
- catalog contributor b8931329.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "1. Music and Popular Culture -- 2. Watching the Money Flow -- 3. Artists and Management -- 4. The Record Label -- 5. Retailers and Record Companies -- 6. Radio and Record Labels -- 7. Publicity and Advertising in the Media -- 8. Independent Labels and Specialty Music -- 9. Technology, Special Marketing, and Discography.".
- catalog description "Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels.".
- catalog description "Includes bibliographical references (p.181-183) and index.".
- catalog description "Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.".
- catalog extent "viii, 189 p. ;".
- catalog hasFormat "Music in the market.".
- catalog identifier "0879726938 (clothbound)".
- catalog identifier "0879726946 (pbk.)".
- catalog isFormatOf "Music in the market.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Bowling Green, OH : Bowling Green State University Popular Press,".
- catalog relation "Music in the market.".
- catalog subject "338.4/778/0973 20".
- catalog subject "ML3790 .C87 1996".
- catalog subject "Music trade.".
- catalog subject "Popular music Economic aspects.".
- catalog tableOfContents "1. Music and Popular Culture -- 2. Watching the Money Flow -- 3. Artists and Management -- 4. The Record Label -- 5. Retailers and Record Companies -- 6. Radio and Record Labels -- 7. Publicity and Advertising in the Media -- 8. Independent Labels and Specialty Music -- 9. Technology, Special Marketing, and Discography.".
- catalog title "Music in the market / Don Cusic.".
- catalog type "text".