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- catalog contributor b8939879.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographic references and index.".
- catalog description "Step 1: Planning the Development of A Marketing Plan -- The Structure of the Marketing Plan -- The Executive Summary -- The Table of Contents -- Situational Analysis -- Situational Environs -- Neutral Environs -- Competitor Environs -- Company Environs -- The Target Market -- Problems and Opportunities -- Marketing Goals and Objectives -- Marketing Strategy -- Marketing Tactics -- Implementation and Control -- The Summary -- Keep Your Material Organized -- Step 2: Scanning Your Environment -- The Introduction -- The Situational Analysis -- Target Market -- Cultural, Ethnic, Religious, and Racial Groups -- Social Classes -- Reference Groups -- Demographics -- Family Work Status and Occupations -- Decision Makers and Purchase Agents -- Risk Perception -- Income for Each Family Member -- Disposable Income -- Additional Descriptions, Classifications, and Traits of the Target Market -- Target Market Wants and Needs -- Product Description -- Size of the Target Market -- Growth Trends -- Media Habits -- Organizational Buyers -- The Amount of Money Available or Budgeted for the Purchase -- Purchase History -- Additional Industrial Buyer Information -- Competition -- Resources of the Firm -- Technological Environment -- Economic Environment -- Political Environment -- Legal and Regulatory Environment -- Social and Cultural Environment -- Other Important Environmental Aspects -- Problems and Opportunities -- Sources of Information for Completing the Environmental Questions Form -- Primary Research.".
- catalog extent "xii, 318 p. :".
- catalog hasFormat "Marketing plan.".
- catalog identifier "0471580716 (pbk.)".
- catalog isFormatOf "Marketing plan.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Marketing plan.".
- catalog subject "658.8/02 20".
- catalog subject "HF5415.13 .C6348 1995".
- catalog subject "Marketing Long-range planning".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Step 1: Planning the Development of A Marketing Plan -- The Structure of the Marketing Plan -- The Executive Summary -- The Table of Contents -- Situational Analysis -- Situational Environs -- Neutral Environs -- Competitor Environs -- Company Environs -- The Target Market -- Problems and Opportunities -- Marketing Goals and Objectives -- Marketing Strategy -- Marketing Tactics -- Implementation and Control -- The Summary -- Keep Your Material Organized -- Step 2: Scanning Your Environment -- The Introduction -- The Situational Analysis -- Target Market -- Cultural, Ethnic, Religious, and Racial Groups -- Social Classes -- Reference Groups -- Demographics -- Family Work Status and Occupations -- Decision Makers and Purchase Agents -- Risk Perception -- Income for Each Family Member -- Disposable Income -- Additional Descriptions, Classifications, and Traits of the Target Market -- Target Market Wants and Needs -- Product Description -- Size of the Target Market -- Growth Trends -- Media Habits -- Organizational Buyers -- The Amount of Money Available or Budgeted for the Purchase -- Purchase History -- Additional Industrial Buyer Information -- Competition -- Resources of the Firm -- Technological Environment -- Economic Environment -- Political Environment -- Legal and Regulatory Environment -- Social and Cultural Environment -- Other Important Environmental Aspects -- Problems and Opportunities -- Sources of Information for Completing the Environmental Questions Form -- Primary Research.".
- catalog title "The marketing plan / William A. Cohen.".
- catalog type "text".