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- catalog abstract "Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal. From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.".
- catalog alternative "Advertising & marketing presentations.".
- catalog alternative "Creating and delivering winning advertising and marketing presentations.".
- catalog contributor b8939882.
- catalog contributor b8939883.
- catalog contributor b8939884.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references (p. 148-149) and index.".
- catalog description "Introduction -- Presentation strategy -- Planning the message -- Selecting and planning the audiovisuals -- Designing the visuals -- Orchestrating the presentation -- Making the presentation -- Delivering your message -- Presentation follow-up.".
- catalog description "Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal. From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.".
- catalog extent "v, 154 p. :".
- catalog hasFormat "Creating & delivering winning advertising & marketing presentations.".
- catalog identifier "0844235296 :".
- catalog isFormatOf "Creating & delivering winning advertising & marketing presentations.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- catalog relation "Creating & delivering winning advertising & marketing presentations.".
- catalog subject "658.8/101 20".
- catalog subject "Advertising Handbooks, manuals, etc.".
- catalog subject "HF5438.8.P74 M67 1995".
- catalog subject "Sales presentations Handbooks, manuals, etc.".
- catalog tableOfContents "Introduction -- Presentation strategy -- Planning the message -- Selecting and planning the audiovisuals -- Designing the visuals -- Orchestrating the presentation -- Making the presentation -- Delivering your message -- Presentation follow-up.".
- catalog title "Advertising & marketing presentations.".
- catalog title "Creating & delivering winning advertising & marketing presentations / Sandra Moriarty, Tom Duncan.".
- catalog title "Creating and delivering winning advertising and marketing presentations.".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".