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- catalog alternative "New positioning. Hebrew.".
- catalog contributor b8970718.
- catalog contributor b8970719.
- catalog contributor b8970720.
- catalog coverage "Israel Tel Aviv".
- catalog created "756, 1996.".
- catalog date "1996".
- catalog date "756, 1996.".
- catalog dateCopyrighted "756, 1996.".
- catalog extent "312 p. :".
- catalog issued "1996".
- catalog issued "756, 1996.".
- catalog language "heb".
- catalog publisher "Tel Aviv : Maṭar,".
- catalog spatial "Israel Tel Aviv".
- catalog subject "Advertising Case studies.".
- catalog subject "Positioning (Advertising)".
- catalog title "New positioning. Hebrew.".
- catalog title "ha-Mitsuv he-ḥadash : ḥidushe ha-asṭraṭegyah ha-pirsumit ṿeha-ʻisḳit ha-movilah ba-ʻolam / G'eḳ Ṭraʾuṭ ṿe-Sṭiv Rivḳin ; [me-Anglit Barukh Ḳorot]".
- catalog type "text".