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- catalog contributor b8971278.
- catalog contributor b8971279.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The mass media: an introduction -- What is news? -- News as persuasion -- Influencing the news media -- Ratings and revenues: the audience in mass media social systems -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- News and advertising in the political campaign.".
- catalog extent "xvi, 304 p. :".
- catalog hasFormat "Interplay of influence.".
- catalog identifier "0534141064".
- catalog isFormatOf "Interplay of influence.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "Belmont, Calif. : Wadsworth Pub.,".
- catalog relation "Interplay of influence.".
- catalog spatial "United States.".
- catalog subject "302.23 20".
- catalog subject "Mass media Audiences.".
- catalog subject "Mass media Influence.".
- catalog subject "Mass media United States.".
- catalog subject "P94 .J34 1992".
- catalog tableOfContents "The mass media: an introduction -- What is news? -- News as persuasion -- Influencing the news media -- Ratings and revenues: the audience in mass media social systems -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- News and advertising in the political campaign.".
- catalog title "The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.".
- catalog type "text".