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- catalog abstract "This work examines supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters, and hidden influencers (young children and teenagers). It further divides consumers in terms of region, race and ethnicity, and economic groups. Also discussed are heavy economizers (shoppers who use five or more money-saving strategies), how different groups of consumers respond to new products, and how to help consumers manage the abundance of product information they face every time they enter the supermarket. The author also reports the proportion of income that each consumer group spends on groceries.".
- catalog contributor b8973561.
- catalog created "1995.".
- catalog date "1995".
- catalog date "1995.".
- catalog dateCopyrighted "1995.".
- catalog description "Includes bibliographical references (p. [209]-220) and index.".
- catalog description "Sect. 1. Age, Lifestage, and Generations -- Ch. 1. Targeting the Food Shopper: the 1990s and beyond -- Ch. 2. Mature Market: growing stronger every day -- Ch. 3. Middle-aged Shoppers: money, family, and pandemonium -- Ch. 4. Young Adults: new customers/new foods -- Ch. 5. Kids and Teens: the hidden influencers -- Sect. 2. Ethnicity, Regionality, and Locality -- Ch. 6. Minority Markets and Supermarkets -- Ch. 7. Regional Trends. Appendix: But How Do You Know What's Happening at Your Local Supermarket?".
- catalog description "This work examines supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters, and hidden influencers (young children and teenagers). It further divides consumers in terms of region, race and ethnicity, and economic groups. Also discussed are heavy economizers (shoppers who use five or more money-saving strategies), how different groups of consumers respond to new products, and how to help consumers manage the abundance of product information they face every time they enter the supermarket. The author also reports the proportion of income that each consumer group spends on groceries.".
- catalog extent "229 p. :".
- catalog hasFormat "Everybody eats.".
- catalog identifier "0936889314 (hbk.)".
- catalog identifier "0936889322 (pbk.)".
- catalog isFormatOf "Everybody eats.".
- catalog issued "1995".
- catalog issued "1995.".
- catalog language "eng".
- catalog publisher "Ithaca, NY : American Demographics Books,".
- catalog relation "Everybody eats.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "Consumer behavior United States.".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers' preferences United States.".
- catalog subject "Food industry and trade United States.".
- catalog subject "Food preferences United States.".
- catalog subject "HF5415.127 .M588 1995".
- catalog subject "Market segmentation United States.".
- catalog subject "Marketing.".
- catalog subject "Supermarkets United States Public opinion.".
- catalog tableOfContents "Sect. 1. Age, Lifestage, and Generations -- Ch. 1. Targeting the Food Shopper: the 1990s and beyond -- Ch. 2. Mature Market: growing stronger every day -- Ch. 3. Middle-aged Shoppers: money, family, and pandemonium -- Ch. 4. Young Adults: new customers/new foods -- Ch. 5. Kids and Teens: the hidden influencers -- Sect. 2. Ethnicity, Regionality, and Locality -- Ch. 6. Minority Markets and Supermarkets -- Ch. 7. Regional Trends. Appendix: But How Do You Know What's Happening at Your Local Supermarket?".
- catalog title "Everybody eats : supermarket consumers in the 1990s / Marcia Mogelonsky.".
- catalog type "text".