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- catalog abstract ""How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe. With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society."--Book cover.".
- catalog alternative "Cmmodification, consumption, and cleanliness in modern Zimbabwe".
- catalog contributor b9143964.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description ""How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe. With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society."--Book cover.".
- catalog description "Cleanliness and "civilization" : hygiene and colonialism in Southern Africa -- Education, domesticity, and bodily discipline -- Buckets, boxes, and "bonsella" : precolonial exchange, the "Kaffir truck" trade, and African "needs" -- Manufacturing, the "African market," and the postwar boom -- The new mission : advertising and market research in Zimbabwe, 1945-1979 -- Bodies and things : toiletries and commodity culture in postwar Zimbabwe.".
- catalog description "Includes bibliographical references (p. [271]-292) and index.".
- catalog extent "ix, 298 p. :".
- catalog hasFormat "Lifebuoy men, lux women.".
- catalog identifier "0822317532 (alk. paper)".
- catalog identifier "0822317621 (pbk. : alk. paper)".
- catalog isFormatOf "Lifebuoy men, lux women.".
- catalog isPartOf "Body, commodity, text".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Durham : Duke University Press,".
- catalog relation "Lifebuoy men, lux women.".
- catalog spatial "Zimbabwe".
- catalog subject "HD9999.S73 Z553 1996".
- catalog subject "Hygiene products Zimbabwe Marketing History.".
- catalog subject "Rural health Zimbabwe History.".
- catalog subject "Soap trade Zimbabwe History.".
- catalog tableOfContents "Cleanliness and "civilization" : hygiene and colonialism in Southern Africa -- Education, domesticity, and bodily discipline -- Buckets, boxes, and "bonsella" : precolonial exchange, the "Kaffir truck" trade, and African "needs" -- Manufacturing, the "African market," and the postwar boom -- The new mission : advertising and market research in Zimbabwe, 1945-1979 -- Bodies and things : toiletries and commodity culture in postwar Zimbabwe.".
- catalog title "Cmmodification, consumption, and cleanliness in modern Zimbabwe".
- catalog title "Lifebuoy men, Lux women : commodification, consumption, and cleanliness in modern Zimbabwe / Timothy Burke.".
- catalog type "History. fast".
- catalog type "text".