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- catalog abstract "Historians have traditionally argued that economic change before the Second World War destroyed the world of the independent storekeeper, and have consequently interpreted protest by the independents as a desperate counter-attack against the emergence of a society based on mass production and mass consumption. In Store Wars David Monod counters that myth by showing that the rate of small-business growth in retailing remained relatively constant into the 1930s despite rising competition by the mass marketers. Monod finds that independent retailing, rather than being destroyed by modernity, was transformed by it, as the success of small-business people came to depend on the store owners' ability to adapt to the demands of an economy increasingly predicated on 'bigness.' Shopkeepers had to modernize their stores, improve their accounting, retreat from open-book credit, develop closer relations with their suppliers, and depend more on manufacturers for advertising, pricing, and promotion. Monod describes the profound impact of this adaptation on retail unity, on small-business values, and on shopkeepers' political and associational activities, and reveals how trade associations were used by 'progressive' merchants to fight for trade reforms that hurt marginal competitors.".
- catalog contributor b9164539.
- catalog coverage "Canada Economic conditions 1918-1945.".
- catalog coverage "Canada Economic conditions 19th century.".
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Historians have traditionally argued that economic change before the Second World War destroyed the world of the independent storekeeper, and have consequently interpreted protest by the independents as a desperate counter-attack against the emergence of a society based on mass production and mass consumption. In Store Wars David Monod counters that myth by showing that the rate of small-business growth in retailing remained relatively constant into the 1930s despite rising competition by the mass marketers.".
- catalog description "Includes bibliographical references (p. [363]-426) and index.".
- catalog description "Introduction: The Shopkeeper, the Historian, and the Petite Bourgeoisie -- 1. Shopkeeping's Divided World -- 2. The Folklore of Retailing -- 3. The Development of the Mass Market, 1870-1930 -- 4. Progressive Retailing -- 5. The Survival of the Fittest -- 6. Resale Price Maintenance -- 7. The Politics of Folklore -- A Closing Balance.".
- catalog description "Monod finds that independent retailing, rather than being destroyed by modernity, was transformed by it, as the success of small-business people came to depend on the store owners' ability to adapt to the demands of an economy increasingly predicated on 'bigness.' Shopkeepers had to modernize their stores, improve their accounting, retreat from open-book credit, develop closer relations with their suppliers, and depend more on manufacturers for advertising, pricing, and promotion. Monod describes the profound impact of this adaptation on retail unity, on small-business values, and on shopkeepers' political and associational activities, and reveals how trade associations were used by 'progressive' merchants to fight for trade reforms that hurt marginal competitors.".
- catalog extent "viii, 438 p. ;".
- catalog hasFormat "Store wars.".
- catalog identifier "0802006507 (bound)".
- catalog identifier "0802076041 (pbk.)".
- catalog isFormatOf "Store wars.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Toronto ; Buffalo : University of Toronto Press,".
- catalog relation "Store wars.".
- catalog spatial "Canada Economic conditions 1918-1945.".
- catalog spatial "Canada Economic conditions 19th century.".
- catalog spatial "Canada".
- catalog subject "381/.1/0971 20".
- catalog subject "HF5429.6.C3 M66 1996".
- catalog subject "Retail trade Canada History.".
- catalog subject "Small business Canada History.".
- catalog tableOfContents "Introduction: The Shopkeeper, the Historian, and the Petite Bourgeoisie -- 1. Shopkeeping's Divided World -- 2. The Folklore of Retailing -- 3. The Development of the Mass Market, 1870-1930 -- 4. Progressive Retailing -- 5. The Survival of the Fittest -- 6. Resale Price Maintenance -- 7. The Politics of Folklore -- A Closing Balance.".
- catalog title "Store wars : shopkeepers and the culture of mass marketing, 1890-1939 / David Monod.".
- catalog type "History. fast".
- catalog type "text".