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- catalog abstract "The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.".
- catalog contributor b9362303.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "1. The Unfocusing of Corporate America -- 2. The Driving Force of Globalization -- 3. The Driving Force of Division -- 4. Encouraging Signs from the Corporate Front -- 5. Encouraging Signs from the Retail Front -- 6. A Tale of Two Colas -- 7. The Quality Axiom -- 8. Finding Your Word -- 9. Narrowing Your Scope -- 10. Coping with Change -- 11. Divide and Conquer -- 12. Building a Multistep Focus -- 13. Disciplining a Dinosaur -- 14. Crossing the Trench -- 15. Fifteen Keys to a Long-Term Focus.".
- catalog description "The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.".
- catalog extent "xii, 304 p. ;".
- catalog identifier "0887307647".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog subject "658.8 20".
- catalog subject "HF5415 .R5438 1996".
- catalog subject "Marketing Management.".
- catalog subject "Success in business.".
- catalog tableOfContents "1. The Unfocusing of Corporate America -- 2. The Driving Force of Globalization -- 3. The Driving Force of Division -- 4. Encouraging Signs from the Corporate Front -- 5. Encouraging Signs from the Retail Front -- 6. A Tale of Two Colas -- 7. The Quality Axiom -- 8. Finding Your Word -- 9. Narrowing Your Scope -- 10. Coping with Change -- 11. Divide and Conquer -- 12. Building a Multistep Focus -- 13. Disciplining a Dinosaur -- 14. Crossing the Trench -- 15. Fifteen Keys to a Long-Term Focus.".
- catalog title "Focus : the future of your company depends on it / Al Ries.".
- catalog type "text".