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- catalog abstract ""In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations." "Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign." "The result is a handbook of concepts which can be adapted for immediate use ... and which may inspire hundreds of other effective ideas."--Jacket.".
- catalog contributor b9407203.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description ""In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations." "Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign." "The result is a handbook of concepts which can be adapted for immediate use ... and which may inspire hundreds of other effective ideas."--Jacket.".
- catalog description "Ch. 1. The Arts are Creative -- Ch. 2. Niche Marketing -- Ch. 3. Audience Reach -- Ch. 4. Selling Tickets -- Ch. 5. Outrageous Promotions -- Ch. 6. Advertising Your Worth -- Ch. 7. Mail Us Money -- Ch. 8. Fund-Raising Events and Concepts -- Ch. 9. Other Ways to Make Money -- Ch. 10. Business Support -- Ch. 11. The Tourist Trade.".
- catalog extent "xv, i, 146 p. :".
- catalog identifier "1559361050 (pbk. : alk. paper)".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York : Theatre Communications Group,".
- catalog spatial "United States".
- catalog subject "700/.68/1 20".
- catalog subject "Arts fund raising United States Handbooks, manuals, etc.".
- catalog subject "NX765 .R46 1995".
- catalog tableOfContents "Ch. 1. The Arts are Creative -- Ch. 2. Niche Marketing -- Ch. 3. Audience Reach -- Ch. 4. Selling Tickets -- Ch. 5. Outrageous Promotions -- Ch. 6. Advertising Your Worth -- Ch. 7. Mail Us Money -- Ch. 8. Fund-Raising Events and Concepts -- Ch. 9. Other Ways to Make Money -- Ch. 10. Business Support -- Ch. 11. The Tourist Trade.".
- catalog title "Don't just applaud, send money : the most succesful strategies for funding and marketing the arts / Alvin H. Reiss.".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".