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- catalog abstract ""Manufacturing Desire is a study of how the mass media broadcast or spread various popular arts; further, how the media and popular arts play a major role in shaping our everyday lives." "The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society." "The book begins with a consideration of theoretical matters related to the study of popular culture and the mass media, and focuses on the important contributions of Gilbert Seldes on the subject. Throughout Berger makes use of a number of different perspectives to show how various disciplines, modes of analysis, philosophical positions, and belief systems help people interpret a given text. He concludes with an analysis of the impact mass media have across America, cross-culturally, and internationally. Manufacturing Desire will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society."--Jacket.".
- catalog contributor b9437325.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description ""Manufacturing Desire is a study of how the mass media broadcast or spread various popular arts; further, how the media and popular arts play a major role in shaping our everyday lives." "The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society." "The book begins with a consideration of theoretical matters related to the study of popular culture and the mass media, and focuses on the important contributions of Gilbert Seldes on the subject. Throughout Berger makes use of a number of different perspectives to show how various disciplines, modes of analysis, philosophical positions, and belief systems help people interpret a given text. He concludes with an analysis of the impact mass media have across America, cross-culturally, and internationally. Manufacturing Desire will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society."--Jacket.".
- catalog description "Includes bibliographical references (p. 235-248) and index.".
- catalog description "Introduction : terror, media, popular culture, and everyday life in America. I. Theoretical concerns. New perspectives on popular culture and the public arts -- Teaching critical media analysis for pleasure and profit. II. Advertising. 1984 : the commercial -- Manufacturing desire. III. Humor. What's in a joke? : a microanalysis -- Eight scholars in search of an interpretation. IV. Comics. Not just kid's stuff -- Of mice and men : an introduction to mouse-ology -- The funnies are good for you! V. Television. Three media events -- Television as an instrument of terror II. VI. Film. The terminator -- Star wars as fairy tale. VII. Everyday life. Everyday eating in America -- Space as a sign system -- What Teva means. VIII. Comparative perspectives. Texts in contexts -- Is Thailand going Western?".
- catalog extent "x, 258 :".
- catalog identifier "1560002263 (cloth : alk. paper)".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New Brunswick, N.J. : Transaction Publishers,".
- catalog spatial "United States.".
- catalog subject "302.23/0973 20".
- catalog subject "Mass media and culture United States.".
- catalog subject "P94.6 .B47 1995".
- catalog subject "Popular culture United States.".
- catalog tableOfContents "Introduction : terror, media, popular culture, and everyday life in America. I. Theoretical concerns. New perspectives on popular culture and the public arts -- Teaching critical media analysis for pleasure and profit. II. Advertising. 1984 : the commercial -- Manufacturing desire. III. Humor. What's in a joke? : a microanalysis -- Eight scholars in search of an interpretation. IV. Comics. Not just kid's stuff -- Of mice and men : an introduction to mouse-ology -- The funnies are good for you! V. Television. Three media events -- Television as an instrument of terror II. VI. Film. The terminator -- Star wars as fairy tale. VII. Everyday life. Everyday eating in America -- Space as a sign system -- What Teva means. VIII. Comparative perspectives. Texts in contexts -- Is Thailand going Western?".
- catalog title "Manufacturing desire : media, popular culture, and everyday life / Arthur Asa Berger.".
- catalog type "text".