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- catalog abstract ""At the turn of the nineteenth century, American capitalism was in crisis, producing too many goods for too few buyers. That crisis was ultimately resolved in a novel, historically decisive manner by creating whole new categories of consumer goods and appealing to new groups of people which might purchase them. What we now recognize as consumer society originated in this period, and it was mass culture, the first "culture industry," that helped to bring it into being." "In a magisterial study of this process, Richard Ohmann surveys the new practices of advertising, mass distribution of goods, and, most important, the birth of the inexpensive mass-audience magazine to analyse the creation of the American professional-managerial class. Drawing upon work in economic, cultural, and social history, he integrates the seemingly disparate phenomena of modern middle-class life in a coherent tale of how this class was formed and came to occupy the foreground in that malign ideological formation "the American Dream.""--Jacket.".
- catalog contributor b9480546.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description ""At the turn of the nineteenth century, American capitalism was in crisis, producing too many goods for too few buyers. That crisis was ultimately resolved in a novel, historically decisive manner by creating whole new categories of consumer goods and appealing to new groups of people which might purchase them. What we now recognize as consumer society originated in this period, and it was mass culture, the first "culture industry," that helped to bring it into being." "In a magisterial study of this process, Richard Ohmann surveys the new practices of advertising, mass distribution of goods, and, most important, the birth of the inexpensive mass-audience magazine to analyse the creation of the American professional-managerial class. Drawing upon work in economic, cultural, and social history, he integrates the seemingly disparate phenomena of modern middle-class life in a coherent tale of how this class was formed and came to occupy the foreground in that malign ideological formation "the American Dream.""--Jacket.".
- catalog description "1. The Experience -- 2. The Origins of Mass Culture -- 3. Explaining Things -- 4. What Capitalists Needed -- 5. Moving the Goods -- 6. Advertising: New Practices, New Relations -- 7. Readers, Consumers: The Professional-Managerial Class -- 8. The Discourse of Advertising -- 9. Charting Social Space -- 10. Fiction's Inadvertent Love Song -- 11. Considerations.".
- catalog description "Includes bibliographical references (p. [365]-400) and index.".
- catalog extent "viii, 411 p. :".
- catalog identifier "1859841104 (pbk.)".
- catalog identifier "1859849741 (hardcover)".
- catalog isPartOf "The Haymarket series".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "London ; New York : Verso,".
- catalog spatial "United States".
- catalog subject "659.1/042/0973 20".
- catalog subject "Advertising Social aspects United States History.".
- catalog subject "Advertising, Magazine Social aspects United States History.".
- catalog subject "HF5813.U6 O35 1996".
- catalog subject "Marketing Social aspects United States History.".
- catalog subject "Mass media Social aspects United States History.".
- catalog subject "Popular culture United States History.".
- catalog tableOfContents "1. The Experience -- 2. The Origins of Mass Culture -- 3. Explaining Things -- 4. What Capitalists Needed -- 5. Moving the Goods -- 6. Advertising: New Practices, New Relations -- 7. Readers, Consumers: The Professional-Managerial Class -- 8. The Discourse of Advertising -- 9. Charting Social Space -- 10. Fiction's Inadvertent Love Song -- 11. Considerations.".
- catalog title "Selling culture : magazines, markets, and class at the turn of the century / Richard Ohmann.".
- catalog type "History. fast".
- catalog type "text".