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- catalog contributor b9484476.
- catalog contributor b9484477.
- catalog created "1991.".
- catalog date "1991".
- catalog date "1991.".
- catalog dateCopyrighted "1991.".
- catalog description "Includes bibliographical references (p. 168-169).".
- catalog extent "172 p. :".
- catalog identifier "3889270816 (pbk.)".
- catalog isPartOf "BLM-Schriftenreihe ; Bd. 14".
- catalog issued "1991".
- catalog issued "1991.".
- catalog language "ger".
- catalog publisher "München : Reinhard Fischer,".
- catalog spatial "Germany Bavaria.".
- catalog subject "Local mass media Germany Bavaria.".
- catalog subject "Radio advertising Germany Bavaria.".
- catalog title "Radio-Marketing im lokalen Werbemarkt : Studie zur Ermittlung und Ausschöpfung lokaler Werbepotentiale in Bayern, mit zusätzlicher Berücksichtigung des lokalen Fernsehens / Frank Wimmer, Konrad Wessner.".
- catalog type "text".