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- catalog contributor b9577909.
- catalog contributor b9577910.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "An introduction to database marketing / Thomas C. Lund -- MCIF selection criteria / FUSION marketing group -- MCIFs : a guide to decision making / Art Holtman -- The MCIF start-up process / Charles Roach -- Developing a database analysis and marketing plan / Donald Mann and Art Holtman -- Data appending / Jordan Modell -- Modeling / Scott Wisner -- Creative development / Roley D. Altizer -- The basics of producing winning direct mail / Thomas J. Collins -- Tracking methods and practices / Ron Bukowski -- The importance of cross-selling / Mike Newes -- Targeting high depositors / Marianne A. Diericks -- Developing an integrated commercial database / Jane Gedicks -- Using your MCIF to increase the marketing effectiveness of checking accounts / Brad Champlin.".
- catalog description "Line of credit : a case history / Tom Bourdage -- Activation of credit lines / Jonathan Cohn -- Branch location decisions / Robert Nascenzi, David Hornbeck -- Branch evaluation the right way / Jack D. Chamblin -- Customer segment and product profitability / Carla E. McEachern -- How to add science to the art of repricing / Tom Rogers -- A new technology model for retail banking for the 1990's / Clifford W. Potenza.".
- catalog extent "xi, 322 p. :".
- catalog hasFormat "New age of financial services marketing.".
- catalog identifier "0942061152 (hard) :".
- catalog isFormatOf "New age of financial services marketing.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "Naperville, Ill. : Financial Sourcebooks,".
- catalog relation "New age of financial services marketing.".
- catalog subject "332.1/068/8 20".
- catalog subject "Bank marketing.".
- catalog subject "Database management.".
- catalog subject "Database marketing.".
- catalog subject "Financial services industry.".
- catalog subject "HG1616.M3 N48 1991".
- catalog tableOfContents "An introduction to database marketing / Thomas C. Lund -- MCIF selection criteria / FUSION marketing group -- MCIFs : a guide to decision making / Art Holtman -- The MCIF start-up process / Charles Roach -- Developing a database analysis and marketing plan / Donald Mann and Art Holtman -- Data appending / Jordan Modell -- Modeling / Scott Wisner -- Creative development / Roley D. Altizer -- The basics of producing winning direct mail / Thomas J. Collins -- Tracking methods and practices / Ron Bukowski -- The importance of cross-selling / Mike Newes -- Targeting high depositors / Marianne A. Diericks -- Developing an integrated commercial database / Jane Gedicks -- Using your MCIF to increase the marketing effectiveness of checking accounts / Brad Champlin.".
- catalog tableOfContents "Line of credit : a case history / Tom Bourdage -- Activation of credit lines / Jonathan Cohn -- Branch location decisions / Robert Nascenzi, David Hornbeck -- Branch evaluation the right way / Jack D. Chamblin -- Customer segment and product profitability / Carla E. McEachern -- How to add science to the art of repricing / Tom Rogers -- A new technology model for retail banking for the 1990's / Clifford W. Potenza.".
- catalog title "The New age of financial services marketing : a hands-on applications guide to harnessing the power of database marketing / edited by Arthur F. Holtman and Donald C. Mann.".
- catalog type "text".