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• catalog contributor b9593424.
• catalog contributor b9593425.
• catalog created "1996.".
• catalog date "1996".
• catalog date "1996.".
• catalog dateCopyrighted "1996.".
• catalog description "Includes bibliographical references and indexes.".
• catalog description "Introduction / Hugh M. Culbertson -- 1. Interdisciplinary Theoretical Foundations for International Public Relations / Robert I. Wakefield -- 2. Global and Specific Principles of Public Relations: Evidence From Slovenia / Dejan Vercic, Larissa A. Grunig and James E. Grunig -- 3. Strategic Cooperative Communities: A Synthesis of Strategic, Issue Management, and Relationship-Building Approaches in Public Relations / Laurie J. Wilson -- 4. Transnational Corporate Ethical Responsibilities / Dean Kruckeberg -- 5. Public Relations' Role: Realities in Asia and in Africa South of the Sahara / James K. Van Leuven and Cornelius B. Pratt -- 6. Gender Issues in Public Relations Practice / Doug Newsom -- 7. Public Relations in China: The Introduction and Development of an Occupational Field / Ni Chen -- 8. Public Relations in Thailand: Its Functions and Practitioners' Roles / Daradirek Ekachai and Rosechongporn Komolsevin -- 9. Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations / K. Sriramesh -- 10. Public Relations in the Philippines / Juan F. Jamais, Mariechel J. Navarro and Ramon R. Tuazon -- 11. Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence / James K. Van Leuven -- 12. Public Relations Practice In Japan: Beginning Again for the First Time / Anne Cooper-Chen and Mizuo Kaneshige -- 13. Public Relations in the Middle East: The Case of Saudi Arabia / Ali Alanazi -- 14. Elections and Earth Matters: Public Relations in Costa Rica / Hernando Gonzalez and Desiree Akel -- 15. Public Relations Performance In South and Central America / Melvin L. Sharpe and Roberto P. Simoes -- 16. Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland / Ali Kanso -- 17. Public Relations: An Alternative to Reality? / Mauritz Sundt Mortensen.".
• catalog extent "x, 454 p. :".
• catalog hasFormat "International public relations.".
• catalog identifier "0805816844 (cloth : alk. paper)".
• catalog identifier "0805816852 (pbk. : alk. paper)".
• catalog isFormatOf "International public relations.".
• catalog isPartOf "LEA's communication series".
• catalog issued "1996".
• catalog issued "1996.".
• catalog language "eng".
• catalog publisher "Mahwah, N.J. : L. Erlbaum,".
• catalog relation "International public relations.".
• catalog subject "659.2 20".
• catalog subject "HM263 .I65 1996".
• catalog subject "Public relations Cross-cultural studies.".
• catalog tableOfContents "Introduction / Hugh M. Culbertson -- 1. Interdisciplinary Theoretical Foundations for International Public Relations / Robert I. Wakefield -- 2. Global and Specific Principles of Public Relations: Evidence From Slovenia / Dejan Vercic, Larissa A. Grunig and James E. Grunig -- 3. Strategic Cooperative Communities: A Synthesis of Strategic, Issue Management, and Relationship-Building Approaches in Public Relations / Laurie J. Wilson -- 4. Transnational Corporate Ethical Responsibilities / Dean Kruckeberg -- 5. Public Relations' Role: Realities in Asia and in Africa South of the Sahara / James K. Van Leuven and Cornelius B. Pratt -- 6. Gender Issues in Public Relations Practice / Doug Newsom -- 7. Public Relations in China: The Introduction and Development of an Occupational Field / Ni Chen -- 8. Public Relations in Thailand: Its Functions and Practitioners' Roles / Daradirek Ekachai and Rosechongporn Komolsevin -- 9. Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations / K. Sriramesh -- 10. Public Relations in the Philippines / Juan F. Jamais, Mariechel J. Navarro and Ramon R. Tuazon -- 11. Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence / James K. Van Leuven -- 12. Public Relations Practice In Japan: Beginning Again for the First Time / Anne Cooper-Chen and Mizuo Kaneshige -- 13. Public Relations in the Middle East: The Case of Saudi Arabia / Ali Alanazi -- 14. Elections and Earth Matters: Public Relations in Costa Rica / Hernando Gonzalez and Desiree Akel -- 15. Public Relations Performance In South and Central America / Melvin L. Sharpe and Roberto P. Simoes -- 16. Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland / Ali Kanso -- 17. Public Relations: An Alternative to Reality? / Mauritz Sundt Mortensen.".
• catalog title "International public relations : a comparative analysis / edited by Hugh M. Culbertson, Ni Chen.".
• catalog type "Cross-cultural studies. fast".
• catalog type "text".