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- catalog contributor b9605524.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 680 p. :".
- catalog identifier "0030986664".
- catalog isPartOf "The Dryden Press series in marketing".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Fort Worth : Dryden Press,".
- catalog subject "658.8 20".
- catalog subject "Commerce.".
- catalog subject "HD 9980.5 B329m 1995".
- catalog subject "HD9980.5 .B38 1995".
- catalog subject "Industry.".
- catalog subject "Marketing of Health Services.".
- catalog subject "Organization and Administration.".
- catalog subject "Service industries Marketing Management.".
- catalog title "Managing services marketing : text and readings / John E.G. Bateson.".
- catalog type "text".