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- catalog abstract "Although flexibility and firm competitiveness have been linked by a considerable body of research, most efforts to advance our understanding of flexibility have been focused on manufacturing, the economics of firms, and competitive strategy. This paper examines the link between technology and flexibility during product design and its impact on development performance and strategies for managing development risk, particularly in environments of high uncertainty. Using "the incremental cost and time of modifying a design as a response to endogenous and exogenous change" as a measure of flexibility, I compared analagous development projects from a large-scale empirical study of integrated circuit (IC) based systems design. It was found that projects using flexible design technologies outperformed projects using inflexible technologies by a factor of 2.2 (in person-months) and over 23% of that difference can be attributed to differences in managing the risk of design changes: high flexibility enabled designers to tolerate high levels of risk whereas low flexibility resulted in significantly higher resource investments that were aimed at minimizing the risk of design changes. The implications for managerial theory and practice are discussed and approaches that would allow firms to enhance design flexibility are proposed.".
- catalog contributor b9605712.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Although flexibility and firm competitiveness have been linked by a considerable body of research, most efforts to advance our understanding of flexibility have been focused on manufacturing, the economics of firms, and competitive strategy. This paper examines the link between technology and flexibility during product design and its impact on development performance and strategies for managing development risk, particularly in environments of high uncertainty. Using "the incremental cost and time of modifying a design as a response to endogenous and exogenous change" as a measure of flexibility, I compared analagous development projects from a large-scale empirical study of integrated circuit (IC) based systems design. It was found that projects using flexible design technologies outperformed projects using inflexible technologies by a factor of 2.2 (in person-months) and over 23% of that difference can be attributed to differences in managing the risk of design changes: high flexibility enabled designers to tolerate high levels of risk whereas low flexibility resulted in significantly higher resource investments that were aimed at minimizing the risk of design changes. The implications for managerial theory and practice are discussed and approaches that would allow firms to enhance design flexibility are proposed.".
- catalog description "Includes bibliographical references (p. 25-29).".
- catalog extent "29 p. :".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; HBS 96-066.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 96-066".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "The role of flexibility in the design of new products : an empirical study / Stefan H. Thomke.".
- catalog type "text".