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• catalog abstract "The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources.".
• catalog contributor b9652200.
• catalog contributor b9652201.
• catalog created "1996.".
• catalog date "1996".
• catalog date "1996.".
• catalog dateCopyrighted "1996.".
• catalog description "Includes bibliographical references (p. 367-371) and indexes.".
• catalog description "Introduction ---- 1. Images and languages --- 2. Case study: speaking on radio --- 3. Narratives --- 4. Case study: telling psycho --- 5. Genres --- 6. Case study: going west --- 7. Representation --- 8. Case study: discussing stereotypes --- 9. Advertising, marketing and fashion --- 10. Case study: local advertising and newspapers --- 11. Ideologies --- 12. Case study: selecting and constructing news --- 13. Global and local --- 14. Case study: Bob Marley superstar --- 15. Realisms --- 16. Case study: ken Loach and realist codes --- 17. Case study: a note on postmodernism --- 18. Technologies --- 19. Case study: developing widescreen technology --- 20. Industries --- 21. Case study: who owns the media --- 22. Case study: producing in the studio system --- 23. Case study: making stars --- 24. Institutions --- 25. Case study: news corporation --- 26. Case study: The BBC and impartiality --- 27. Independents and alternatives --- 28. Case study: African cinema --- 29. Audiences --- 30. Case study: selling audiences --- 31. Producing --- 32. Case study: writing this book.".
• catalog description "The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources.".
• catalog extent "x, 394 :".
• catalog identifier "0415114055 (hbk)".
• catalog identifier "0415114063 (pbk.)".
• catalog issued "1996".
• catalog issued "1996.".
• catalog language "eng".
• catalog publisher "London ; New York : Routledge,".
• catalog subject "302.23 20".
• catalog subject "Mass media Case studies.".
• catalog subject "Mass media Study and teaching.".
• catalog subject "Mass media.".
• catalog subject "P90 .B6764 1996".
• catalog tableOfContents "Introduction ---- 1. Images and languages --- 2. Case study: speaking on radio --- 3. Narratives --- 4. Case study: telling psycho --- 5. Genres --- 6. Case study: going west --- 7. Representation --- 8. Case study: discussing stereotypes --- 9. Advertising, marketing and fashion --- 10. Case study: local advertising and newspapers --- 11. Ideologies --- 12. Case study: selecting and constructing news --- 13. Global and local --- 14. Case study: Bob Marley superstar --- 15. Realisms --- 16. Case study: ken Loach and realist codes --- 17. Case study: a note on postmodernism --- 18. Technologies --- 19. Case study: developing widescreen technology --- 20. Industries --- 21. Case study: who owns the media --- 22. Case study: producing in the studio system --- 23. Case study: making stars --- 24. Institutions --- 25. Case study: news corporation --- 26. Case study: The BBC and impartiality --- 27. Independents and alternatives --- 28. Case study: African cinema --- 29. Audiences --- 30. Case study: selling audiences --- 31. Producing --- 32. Case study: writing this book.".
• catalog title "The media student's book / Gill Branston and Roy Stafford.".
• catalog type "text".