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- catalog abstract "The 1950s have passed into the history books as the period of the Federal Republic of Germany's so-called economic miracle; yet attention to women's roles in economic reconstruction has until now been negligible. In this book, Erica Carter explores how the development of a "social market economy" after 1949 gave a new centrality to consumers as key players in the economic life of the nation, and, in that process, gave women a new public significance. Public attention focused in particular on the nation's housewives, who were to train the populace for entry into a new world of consumer prosperity. Carter investigates this focus from two perspectives: in part 1, she tackles the political economy of postwar West German consumption, and in part 2 she looks at representations of the consuming woman across a range of popular cultural forms. Since visual imagery is discussed at length, this book is lavishly illustrated with advertisements, fashion photographs, film stills, and documentary photographs from the period. How German Is She? also makes a distinctive contribution to questions of national identity. While many historians agree that nationalism was a spent force after 1945, Carter argues that concepts of nationhood survived in the rhetorics of public policy and in popular culture of the period. In this context, rational and efficient consumption became a housewife's duty, not just to husband and family, but to the postwar "nation."".
- catalog contributor b9658777.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Ch. 1. Postwar National Identity and the West German Woman -- Ch. 2. The Housewife as Consumer-Citizen -- Ch. 3. The Rationalization of the Consuming Woman -- Ch. 4. The Consuming Woman as Boundary of the West German Nation -- Ch. 5. Film, Melodrama, and the Consuming Woman as Cultural Deviant -- Ch. 6. Fashionable Femininities: Consuming Women beyond the Norm -- Ch. 7. A Question in Conclusion: How German Is She?".
- catalog description "How German Is She? also makes a distinctive contribution to questions of national identity. While many historians agree that nationalism was a spent force after 1945, Carter argues that concepts of nationhood survived in the rhetorics of public policy and in popular culture of the period. In this context, rational and efficient consumption became a housewife's duty, not just to husband and family, but to the postwar "nation."".
- catalog description "Includes bibliographical references and index.".
- catalog description "Public attention focused in particular on the nation's housewives, who were to train the populace for entry into a new world of consumer prosperity. Carter investigates this focus from two perspectives: in part 1, she tackles the political economy of postwar West German consumption, and in part 2 she looks at representations of the consuming woman across a range of popular cultural forms. Since visual imagery is discussed at length, this book is lavishly illustrated with advertisements, fashion photographs, film stills, and documentary photographs from the period.".
- catalog description "The 1950s have passed into the history books as the period of the Federal Republic of Germany's so-called economic miracle; yet attention to women's roles in economic reconstruction has until now been negligible. In this book, Erica Carter explores how the development of a "social market economy" after 1949 gave a new centrality to consumers as key players in the economic life of the nation, and, in that process, gave women a new public significance.".
- catalog extent "xiv, 272 p. :".
- catalog hasFormat "How German is she?".
- catalog identifier "0472107550 (alk. paper)".
- catalog isFormatOf "How German is she?".
- catalog isPartOf "Social history, popular culture, and politics in Germany".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Ann Arbor : University of Michigan Press,".
- catalog relation "How German is she?".
- catalog spatial "Germany".
- catalog subject "306.3 20".
- catalog subject "Consumer behavior Germany History.".
- catalog subject "HC290.5.C6 C37 1996".
- catalog subject "Women consumers Germany History.".
- catalog tableOfContents "Ch. 1. Postwar National Identity and the West German Woman -- Ch. 2. The Housewife as Consumer-Citizen -- Ch. 3. The Rationalization of the Consuming Woman -- Ch. 4. The Consuming Woman as Boundary of the West German Nation -- Ch. 5. Film, Melodrama, and the Consuming Woman as Cultural Deviant -- Ch. 6. Fashionable Femininities: Consuming Women beyond the Norm -- Ch. 7. A Question in Conclusion: How German Is She?".
- catalog title "How German is she? : postwar West German reconstruction and the consuming woman / Erica Carter.".
- catalog type "History. fast".
- catalog type "text".