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- catalog contributor b9671264.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "The scope and challenge of international marketing -- Global business environment -- Geography and history: the foundations of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- The political environment: a critical issue -- The international legal environment -- Researching global markets -- Emerging markets and market behavior -- Multinational market regions and market groups -- Developing global marketing strategies: planning and organization -- Export trade mechanics and logistics -- Developing consumer products for global markets -- Marketing industrial products and business services -- The international distribution system -- The global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Financial requirements for global marketing -- The country notebook - a guide for developing a marketing plan -- Cases.".
- catalog extent "xxiii, 770 p. :".
- catalog identifier "0256139504".
- catalog identifier "0256206821 (International student ed.)".
- catalog isPartOf "The Irwin series in marketing".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Chicago : Irwin,".
- catalog subject "658.8/48 20".
- catalog subject "Export marketing.".
- catalog subject "HF1009.5 .C35 1996".
- catalog subject "International business enterprises.".
- catalog tableOfContents "The scope and challenge of international marketing -- Global business environment -- Geography and history: the foundations of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- The political environment: a critical issue -- The international legal environment -- Researching global markets -- Emerging markets and market behavior -- Multinational market regions and market groups -- Developing global marketing strategies: planning and organization -- Export trade mechanics and logistics -- Developing consumer products for global markets -- Marketing industrial products and business services -- The international distribution system -- The global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Financial requirements for global marketing -- The country notebook - a guide for developing a marketing plan -- Cases.".
- catalog title "International marketing / Philip R. Cateora.".
- catalog type "text".