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- catalog abstract "Introduces some of the most significant artistic innovations made on Japanese soil.".
- catalog contributor b9671287.
- catalog contributor b9671288.
- catalog contributor b9671289.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduces some of the most significant artistic innovations made on Japanese soil.".
- catalog description "Marketing in profit and not-for-profit settings -- Quality and customer satisfaction -- Marketing: its environment and role in society -- Global dimensions of marketing -- Marketing planning and forecasting -- Marketing research and marketing information systems -- Consumer behavior -- Business-to-business marketing -- Market segmentation, targeting, and positioning -- Product strategy -- Product mix decisions and new product planning -- Marketing of services -- Channel strategy and wholesaling -- Retailing -- Physical distribution -- Introduction to promotion -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Price determination -- Managing the pricing function.".
- catalog extent "1 v. (various pagings) :".
- catalog identifier "0030976014 (acid-free paper)".
- catalog isPartOf "The Dryden Press series in marketing".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Fort Worth : Dryden Press,".
- catalog subject "658.8 20".
- catalog subject "HF5415 .B53 1995".
- catalog subject "Marketing.".
- catalog tableOfContents "Marketing in profit and not-for-profit settings -- Quality and customer satisfaction -- Marketing: its environment and role in society -- Global dimensions of marketing -- Marketing planning and forecasting -- Marketing research and marketing information systems -- Consumer behavior -- Business-to-business marketing -- Market segmentation, targeting, and positioning -- Product strategy -- Product mix decisions and new product planning -- Marketing of services -- Channel strategy and wholesaling -- Retailing -- Physical distribution -- Introduction to promotion -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Price determination -- Managing the pricing function.".
- catalog title "Contemporary marketing, plus / Louis E. Boone, David L. Kurtz.".
- catalog type "text".