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- catalog contributor b9698314.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Marketing channel concepts -- The channel participants -- The environment of marketing channels -- Behavioral processes in marketing channels -- Strategy in marketing channels -- Designing the marketing channel -- Selecting the channel members -- Target markets and channel design strategy -- Motivating the channel memebers -- Product issues in channel management -- Pricing issues in channel management -- Promotion through the marketing channel -- Logistics and channel management -- Evaluating channel member performances -- Vertical marketing systems and channel management -- Direct selling and direct marketing channel systems -- Marketing channels for service -- International channel perspectives -- Cases in marketing channels.".
- catalog extent "xxiii, 774 p. :".
- catalog hasFormat "Marketing channels.".
- catalog identifier "0030977363".
- catalog isFormatOf "Marketing channels.".
- catalog isPartOf "The Dryden Press series in marketing".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Fort Worth : Dryden Press,".
- catalog relation "Marketing channels.".
- catalog subject "658.8/4 20".
- catalog subject "HF5415.129 .R67 1995".
- catalog subject "Marketing channels Management.".
- catalog subject "Marketing channels.".
- catalog tableOfContents "Marketing channel concepts -- The channel participants -- The environment of marketing channels -- Behavioral processes in marketing channels -- Strategy in marketing channels -- Designing the marketing channel -- Selecting the channel members -- Target markets and channel design strategy -- Motivating the channel memebers -- Product issues in channel management -- Pricing issues in channel management -- Promotion through the marketing channel -- Logistics and channel management -- Evaluating channel member performances -- Vertical marketing systems and channel management -- Direct selling and direct marketing channel systems -- Marketing channels for service -- International channel perspectives -- Cases in marketing channels.".
- catalog title "Marketing channels : a management view / Bert Rosenbloom.".
- catalog type "text".