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- catalog alternative "Marketing planning and strategy".
- catalog contributor b9778981.
- catalog created "[1996], c1997.".
- catalog date "1996".
- catalog date "[1996], c1997.".
- catalog dateCopyrighted "[1996], c1997.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing and the concept of planning and strategy -- Strategic marketing -- Corporate appraisal -- Understanding competition -- Focusing on the customer -- Scanning the environment -- Measuring strengths and weaknesses -- Developing marketing objectives and goals -- Strategy selection -- Portfolio analysis -- Organizational structure -- Strategic tools -- Market strategies -- Product strategies -- Pricing strategies -- Distribution strategies -- Promotion strategies -- Global market strategies -- Cases.".
- catalog extent "xviii, 844 p. :".
- catalog issued "1996".
- catalog issued "[1996], c1997.".
- catalog language "eng".
- catalog publisher "Cincinnati, Ohio : South-Western Pub.,".
- catalog subject "658.8/02 20".
- catalog subject "HF5415.13 .J35 1996".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Marketing and the concept of planning and strategy -- Strategic marketing -- Corporate appraisal -- Understanding competition -- Focusing on the customer -- Scanning the environment -- Measuring strengths and weaknesses -- Developing marketing objectives and goals -- Strategy selection -- Portfolio analysis -- Organizational structure -- Strategic tools -- Market strategies -- Product strategies -- Pricing strategies -- Distribution strategies -- Promotion strategies -- Global market strategies -- Cases.".
- catalog title "Marketing planning & strategy / Subhash C. Jain.".
- catalog title "Marketing planning and strategy".
- catalog type "text".