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- catalog contributor b9804050.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references (p. [125]-130) and index.".
- catalog description "Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson.".
- catalog extent "xiii, 136 p. :".
- catalog hasFormat "Advertising and culture.".
- catalog identifier "0275953513 (hardcover : alk. paper)".
- catalog isFormatOf "Advertising and culture.".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Praeger,".
- catalog relation "Advertising and culture.".
- catalog spatial "United States.".
- catalog subject "659.1/042/0973 20".
- catalog subject "Advertising United States.".
- catalog subject "Communication in marketing United States.".
- catalog subject "HF5813.U6 A6177 1996".
- catalog subject "Popular culture United States.".
- catalog tableOfContents "Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson.".
- catalog title "Advertising and culture : theoretical perspectives / edited by Mary Cross.".
- catalog type "text".