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- catalog abstract ""All consumers are NOT created equal. Some are vastly more profitable than others, and the marketers who succeed in an increasingly brand-hostile and technology-driven environment will be those who know how to capitalize on the difference." "Differential Marketing is a revolutionary new approach that separates the golden eggs from the goose eggs. It uses cutting-edge but practical technology and practices to build old-fashioned brand loyalty - and old-fashioned profits - by communicating more directly and persuasively with the brand's most valuable customers. And it does so across all disciplines - advertising, sales promotion, and direct marketing." "Differential Marketing is an overarching concept that combines the power of consumer databases, integrated marketing, and one-to-one relationship building to produce double-digit sales increases from high-profit customers."--Jacket.".
- catalog alternative "Differential marketing strategy for brand loyalty and profits".
- catalog contributor b9809218.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description ""All consumers are NOT created equal. Some are vastly more profitable than others, and the marketers who succeed in an increasingly brand-hostile and technology-driven environment will be those who know how to capitalize on the difference." "Differential Marketing is a revolutionary new approach that separates the golden eggs from the goose eggs. It uses cutting-edge but practical technology and practices to build old-fashioned brand loyalty - and old-fashioned profits - by communicating more directly and persuasively with the brand's most valuable customers. And it does so across all disciplines - advertising, sales promotion, and direct marketing." "Differential Marketing is an overarching concept that combines the power of consumer databases, integrated marketing, and one-to-one relationship building to produce double-digit sales increases from high-profit customers."--Jacket.".
- catalog description "Includes bibliographical references (p. 301-308) and index.".
- catalog extent "xiv, 320 p. :".
- catalog identifier "0471120049 (alk. paper)".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8/4 20".
- catalog subject "Brand loyalty.".
- catalog subject "Database marketing.".
- catalog subject "Direct marketing Data processing.".
- catalog subject "HF5415.126 .H35 1995".
- catalog title "All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg.".
- catalog title "Differential marketing strategy for brand loyalty and profits".
- catalog type "text".