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- catalog abstract ""In this brilliant polemic on visual mass culture, Julian Stallabrass argues that culture's status as a commodity is the most important thing about it. He shows how the consistent and unifying capitalist ideology of mass culture leads to an increasingly homogeneous identity among its consumers. Even in radical and marginal activities, like graffiti writing, there can be seen the tyranny of the brand name and the reduction of the individual to a cipher." "Starting with an analysis of subjects which concern specific groups - amateur photography, computer games and cyberspace - Stallabrass works out to wider aspects of the culture which affect everybody, including cars, shopping and television." "Gargantua raises profound questions about the nature and direction of mass culture. It challenges postmodern theory's attachment to subjectivity, indeterminacy and political indifference. If manufactured subjectivities are always shot through with the objective, then they may not be merely part of the colourful but meaningless postmodern smorgasbord, but an accurate reflection of our current cultural situation, and a map showing paths beyond it."--Jacket.".
- catalog alternative "Manufactured mass culture".
- catalog contributor b9841679.
- catalog coverage "Europe Civilization 20th century.".
- catalog coverage "Great Britain Civilization 20th century.".
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description ""In this brilliant polemic on visual mass culture, Julian Stallabrass argues that culture's status as a commodity is the most important thing about it. He shows how the consistent and unifying capitalist ideology of mass culture leads to an increasingly homogeneous identity among its consumers. Even in radical and marginal activities, like graffiti writing, there can be seen the tyranny of the brand name and the reduction of the individual to a cipher." "Starting with an analysis of subjects which concern specific groups - amateur photography, computer games and cyberspace - Stallabrass works out to wider aspects of the culture which affect everybody, including cars, shopping and television." "Gargantua raises profound questions about the nature and direction of mass culture. It challenges postmodern theory's attachment to subjectivity, indeterminacy and political indifference. If manufactured subjectivities are always shot through with the objective, then they may not be merely part of the colourful but meaningless postmodern smorgasbord, but an accurate reflection of our current cultural situation, and a map showing paths beyond it."--Jacket.".
- catalog description "Includes bibliographical references (p. 233-240) and index.".
- catalog description "The education of Gargantua -- Sixty billion sunsets --Empowering technology -- Just gaming -- Automobile aesthetics -- Advertising the invisible -- The duty to consume -- Trash -- Looking-glass TV -- Capital to capital.".
- catalog extent "xii, 244 p., [24] p. of plates :".
- catalog hasFormat "Gargantua.".
- catalog identifier "1859840361 (pbk)".
- catalog identifier "1859849415".
- catalog isFormatOf "Gargantua.".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "London ; New York : Verso,".
- catalog relation "Gargantua.".
- catalog spatial "Europe Civilization 20th century.".
- catalog spatial "Europe".
- catalog spatial "Great Britain Civilization 20th century.".
- catalog spatial "Great Britain".
- catalog subject "306 21".
- catalog subject "CB428 .S77 1996".
- catalog subject "Civilization, Modern 20th century.".
- catalog subject "Mass production Social aspects.".
- catalog subject "Mass society.".
- catalog subject "Popular culture Europe History 20th century.".
- catalog subject "Popular culture Great Britain History 20th century.".
- catalog subject "Popular culture History 20th century.".
- catalog subject "Popular culture.".
- catalog subject "Visual communication.".
- catalog tableOfContents "The education of Gargantua -- Sixty billion sunsets --Empowering technology -- Just gaming -- Automobile aesthetics -- Advertising the invisible -- The duty to consume -- Trash -- Looking-glass TV -- Capital to capital.".
- catalog title "Gargantua : manufactured mass culture / Julian Stallabrass.".
- catalog title "Manufactured mass culture".
- catalog type "History. fast".
- catalog type "text".