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- catalog contributor b9856221.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Ch. 1. Market Segmentation: An Overview -- Ch. 2. Segmentation's Role in the Marketing Plan -- Ch. 3. The Segmentation Analysis: Planning Guidelines -- Ch. 4. The Segmentation Analysis: Research Guidelines -- Ch. 5. Geographic Segmentation -- Ch. 6. Demographic and Socioeconomic Segmentation -- Ch. 7. Psychographics -- Ch. 8. Usage, Benefits, and Behavioral Segmentation -- Ch. 9. Segmenting Business Markets -- Ch. 10. Segmenting International Markets -- Ch. 11. Segmentation Models and Procedural Guidelines -- Ch. 12. Translating Segmentation Findings Into Target Market Strategy -- Ch. 13. Enhancing Segmentation's Value -- Case 1. International Segmentation: Hot Shot to Japan -- Case 2. Public Sector Segmentation: Metro-Dade's Greyholds Park -- Case 3. Attitudinal Segmentation: Over 50/Mature Consumers -- Case 4. High-Tech Service Segmentation: Prodigy Online Computing Service -- Case 5. Small Business Segmentation: Trophy Shops and Specialty Retailing -- Appendix A: Major Sources of Demographic/Marketing Information -- Appendix B: Companies Providing Segmentation Services -- Appendix C: Your Segmentation Bookshelf.".
- catalog description "Includes bibliographical references (p. 305-307) and index.".
- catalog extent "xv, 313 p. :".
- catalog identifier "1557384924".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : Probus Pub. Co.,".
- catalog subject "658.8/02 20".
- catalog subject "Business Marketing".
- catalog subject "Commerce.".
- catalog subject "Consumer Participation.".
- catalog subject "Consumer Satisfaction.".
- catalog subject "HF 5415.127 W424m 1994".
- catalog subject "HF5415.127 .W45 1994".
- catalog subject "Market segmentation.".
- catalog subject "Marketing of Health Service.".
- catalog subject "Psychographics.".
- catalog tableOfContents "Ch. 1. Market Segmentation: An Overview -- Ch. 2. Segmentation's Role in the Marketing Plan -- Ch. 3. The Segmentation Analysis: Planning Guidelines -- Ch. 4. The Segmentation Analysis: Research Guidelines -- Ch. 5. Geographic Segmentation -- Ch. 6. Demographic and Socioeconomic Segmentation -- Ch. 7. Psychographics -- Ch. 8. Usage, Benefits, and Behavioral Segmentation -- Ch. 9. Segmenting Business Markets -- Ch. 10. Segmenting International Markets -- Ch. 11. Segmentation Models and Procedural Guidelines -- Ch. 12. Translating Segmentation Findings Into Target Market Strategy -- Ch. 13. Enhancing Segmentation's Value -- Case 1. International Segmentation: Hot Shot to Japan -- Case 2. Public Sector Segmentation: Metro-Dade's Greyholds Park -- Case 3. Attitudinal Segmentation: Over 50/Mature Consumers -- Case 4. High-Tech Service Segmentation: Prodigy Online Computing Service -- Case 5. Small Business Segmentation: Trophy Shops and Specialty Retailing -- Appendix A: Major Sources of Demographic/Marketing Information -- Appendix B: Companies Providing Segmentation Services -- Appendix C: Your Segmentation Bookshelf.".
- catalog title "Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior / Art Weinstein.".
- catalog type "text".