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• catalog abstract "By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenly, a Japanese multinational arrives and quickly secures a beachhead; soon after, more Japanese firms join the fray, pouring new product lines into what seemed a saturated market only months before. As Japanese consumer goods gain footholds in diverse market niches, European and American firms seem unable to assimilate the motivations of their Japanese rivals or to emulate the tactics that serve Japanese multinationals so well in winning new customers. That situation is likely to change with the publication of Relentless. A trenchant analysis of Japanese marketing strategy in the international arena, it denotes a unique collaboration between Western and Eastern marketing expertise. Professors Johansson and Nonaka present their detailed study of Japanese life in general, and domestic marketing in particular, to reveal the imperatives of Japanese marketers abroad and to sum up the fundamental themes of Japanese marketing philosophy. With anecdotes as vivid as an Escher print, the authors explore the Japanese marketing mind to show how it uniquely defines each business relationship and motivates every action, inverting most of what Western enterprises do and think. The result is a penetrating insight into the ego of the Japanese marketer and a vital tool for any Western manager who faces Japanese competition now or in the future.".
• catalog contributor b9882734.
• catalog contributor b9882735.
• catalog created "c1996.".
• catalog date "1996".
• catalog date "c1996.".
• catalog dateCopyrighted "c1996.".
• catalog description "1. The Japanese Marketers -- 2. Satisfying Customers -- 3. Market Information -- 4. Trial and Error -- 5. Targeting Competitors -- 6. Making That Product -- 7. Setting Prices and Doing Advertising -- 8. The Middlemen Customers -- 9. Putting It All Together.".
• catalog description "By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenly, a Japanese multinational arrives and quickly secures a beachhead; soon after, more Japanese firms join the fray, pouring new product lines into what seemed a saturated market only months before. As Japanese consumer goods gain footholds in diverse market niches, European and American firms seem unable to assimilate the motivations of their Japanese rivals or to emulate the tactics that serve Japanese multinationals so well in winning new customers.".
• catalog description "Includes bibliographical references (p. 181-185) and index.".
• catalog description "That situation is likely to change with the publication of Relentless. A trenchant analysis of Japanese marketing strategy in the international arena, it denotes a unique collaboration between Western and Eastern marketing expertise. Professors Johansson and Nonaka present their detailed study of Japanese life in general, and domestic marketing in particular, to reveal the imperatives of Japanese marketers abroad and to sum up the fundamental themes of Japanese marketing philosophy. With anecdotes as vivid as an Escher print, the authors explore the Japanese marketing mind to show how it uniquely defines each business relationship and motivates every action, inverting most of what Western enterprises do and think. The result is a penetrating insight into the ego of the Japanese marketer and a vital tool for any Western manager who faces Japanese competition now or in the future.".
• catalog extent "198 p. ;".
• catalog hasFormat "Relentless.".
• catalog identifier "0887308058".
• catalog isFormatOf "Relentless.".
• catalog issued "1996".
• catalog issued "c1996.".
• catalog language "eng".
• catalog publisher "New York : HarperBusiness,".
• catalog relation "Relentless.".
• catalog spatial "Japan.".
• catalog subject "Export marketing Japan.".
• catalog subject "HF5415.12.J3 J63 1996".
• catalog subject "Marketing Japan.".
• catalog tableOfContents "1. The Japanese Marketers -- 2. Satisfying Customers -- 3. Market Information -- 4. Trial and Error -- 5. Targeting Competitors -- 6. Making That Product -- 7. Setting Prices and Doing Advertising -- 8. The Middlemen Customers -- 9. Putting It All Together.".
• catalog title "Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka.".
• catalog type "text".