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- catalog contributor b9886806.
- catalog contributor b9886807.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "1 v. (various pagings) :".
- catalog identifier "0256139903".
- catalog identifier "0256206872".
- catalog isPartOf "The Irwin series in marketing".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Chicago : Irwin,".
- catalog subject "658.8 20".
- catalog subject "HF5415.13 .M369 1996".
- catalog subject "Marketing Management.".
- catalog title "Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.".
- catalog type "text".