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- catalog alternative "Guide to identity".
- catalog contributor b9886808.
- catalog contributor b9886809.
- catalog contributor b9886810.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Identity takes off -- Identity and the corporation -- Identity consultancies -- Identity and the management of change -- Updating the Guide -- Definitions and guidelines -- A few rules -- What is identity? -- Products/services -- Environments -- Communications -- Behaviour -- The dominant factor -- The central idea/vision -- The symbol -- The internal/external focus -- The externally focused identity -- corporate branding -- The internally focused identity -- vision programme -- Target audiences -- Structures -- Monolithic -- The single business identity -- Endorsed -- The multi-business identity -- Branded -- The brand-based identity -- An identity for a subsidiary or a holding -- A climate of change -- Globalisation -- Competition.".
- catalog description "Includes bibliographical references (p. 78-81) and index.".
- catalog extent "xix, 89 p. :".
- catalog identifier "056607737X (pbk.)".
- catalog identifier "0566077507".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Brookfield, Vt. : Design Council/Gower,".
- catalog subject "659.2/85 20".
- catalog subject "Corporate image.".
- catalog subject "HD59.2 .O423 1995".
- catalog tableOfContents "Identity takes off -- Identity and the corporation -- Identity consultancies -- Identity and the management of change -- Updating the Guide -- Definitions and guidelines -- A few rules -- What is identity? -- Products/services -- Environments -- Communications -- Behaviour -- The dominant factor -- The central idea/vision -- The symbol -- The internal/external focus -- The externally focused identity -- corporate branding -- The internally focused identity -- vision programme -- Target audiences -- Structures -- Monolithic -- The single business identity -- Endorsed -- The multi-business identity -- Branded -- The brand-based identity -- An identity for a subsidiary or a holding -- A climate of change -- Globalisation -- Competition.".
- catalog title "Guide to identity".
- catalog title "The new guide to identity : how to create and sustain change through managing identity / Wolff Olins.".
- catalog type "text".