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- catalog abstract "This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?".
- catalog alternative "How to really create a successful business plan".
- catalog alternative "Inc. (Boston, Mass.)".
- catalog contributor b9918375.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?".
- catalog description "What is a business plan and why should I write one? -- Previewing the business plan: the best type for you -- Preparation rules: behind the scenes with the experts -- Using the executive summary as a guiding light -- Company strategy: what's your identity? -- Marketing issues: who are the buyers? -- Product/service issues: what are you selling? -- Sales and promotion issues: how do you sell? -- Financial issues: how are you doing? -- Tailoring the plan -- Writing and packaging the plan: coming full circle -- Making the plan work for you.".
- catalog extent "viii, 236 p. ;".
- catalog hasFormat "Inc. magazine presents how to really create a successful business plan.".
- catalog identifier "1880394235 (pbk.)".
- catalog isFormatOf "Inc. magazine presents how to really create a successful business plan.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Inc. Pub.,".
- catalog relation "Inc. magazine presents how to really create a successful business plan.".
- catalog subject "Business planning.".
- catalog subject "HG4027.6 .G86 1996".
- catalog subject "New business enterprises Finance.".
- catalog subject "New business enterprises Planning.".
- catalog tableOfContents "What is a business plan and why should I write one? -- Previewing the business plan: the best type for you -- Preparation rules: behind the scenes with the experts -- Using the executive summary as a guiding light -- Company strategy: what's your identity? -- Marketing issues: who are the buyers? -- Product/service issues: what are you selling? -- Sales and promotion issues: how do you sell? -- Financial issues: how are you doing? -- Tailoring the plan -- Writing and packaging the plan: coming full circle -- Making the plan work for you.".
- catalog title "How to really create a successful business plan".
- catalog title "Inc. magazine presents how to really create a successful business plan : featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's / David E. Gumpert.".
- catalog type "text".