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- catalog abstract ""Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket.".
- catalog contributor b9934790.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description ""Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket.".
- catalog extent "xiii, 274 p. :".
- catalog hasFormat "Absolut book.".
- catalog identifier "1885203292".
- catalog isFormatOf "Absolut book.".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Journey Editions,".
- catalog relation "Absolut book.".
- catalog spatial "Sweden".
- catalog subject "659.1/96635 20".
- catalog subject "Absolut Vodka Company.".
- catalog subject "Advertising Alcoholic beverages.".
- catalog subject "HF6161.L46 L48 1996".
- catalog subject "Vodka industry Sweden History.".
- catalog title "Absolut book : the Absolut Vodka advertising story / Richard W. Lewis.".
- catalog type "Bildband. swd".
- catalog type "History. fast".
- catalog type "text".