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- catalog contributor b10000187.
- catalog contributor b10000188.
- catalog contributor b10000189.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog extent "44 p. :".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 89-102.".
- catalog isPartOf "Report ; no. 89-102".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Cambridge, MA : Marketing Science Institute,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "Production management United States.".
- catalog subject "Retail trade United States Management.".
- catalog subject "Sales promotion Research.".
- catalog title "Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary / by Robert W. Shoemaker, Kenneth G. Hardy, and Herbert F. MacKenzie.".
- catalog type "text".