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- catalog contributor b10000495.
- catalog contributor b10000496.
- catalog contributor b10000497.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references (p. 23-24).".
- catalog extent "24 p. ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 94-117.".
- catalog isPartOf "Report ; no. 94-117".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "New products Marketing.".
- catalog subject "New products.".
- catalog subject "Strategic alliances (Business)".
- catalog title "To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary / Sanjit Sengupta and Louis P. Bucklin.".
- catalog type "text".