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- catalog abstract "Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.".
- catalog contributor b10028217.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references (p. 207-210) and index.".
- catalog description "Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.".
- catalog description "pt. I. Economics in Business. 1. Economics and Business. 2. The Failures of Forecasting. 3. Economic Models. 4. Uses and Abuses of Economics. 5. Can There Be a Science of Business? -- pt. II. Competitive Advantage. 6. The Structure of Strategy. 7. Competitive Advantage. 8. Adding Value. 9. No Free Lunches. 10. The Competitive Advantage of Nations -- pt. III. Corporate Personality: Shareholders and Stakeholders. 11. Relationships and Commitments. 12. Contracts or Relationships. 13. Corporate Governance. 14. The Customer Corporation. 15. Inclusive Economies -- pt. IV. Using Economics. 16. Applying Economics. 17. The Strategic Audit. 18. Pricing the Tunnel. 19. The Media Revolution. 20. Firms and Industries.".
- catalog extent "xii, 216 p. :".
- catalog identifier "0198292228".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Oxford ; New York : Oxford University Press,".
- catalog subject "330 20".
- catalog subject "Business.".
- catalog subject "Economics.".
- catalog subject "HB171 .K37 1996".
- catalog tableOfContents "pt. I. Economics in Business. 1. Economics and Business. 2. The Failures of Forecasting. 3. Economic Models. 4. Uses and Abuses of Economics. 5. Can There Be a Science of Business? -- pt. II. Competitive Advantage. 6. The Structure of Strategy. 7. Competitive Advantage. 8. Adding Value. 9. No Free Lunches. 10. The Competitive Advantage of Nations -- pt. III. Corporate Personality: Shareholders and Stakeholders. 11. Relationships and Commitments. 12. Contracts or Relationships. 13. Corporate Governance. 14. The Customer Corporation. 15. Inclusive Economies -- pt. IV. Using Economics. 16. Applying Economics. 17. The Strategic Audit. 18. Pricing the Tunnel. 19. The Media Revolution. 20. Firms and Industries.".
- catalog title "The business of economics / John Kay.".
- catalog type "text".