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- catalog contributor b10039862.
- catalog contributor b10039863.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog extent "ix, 296 p. ;".
- catalog hasFormat ""This business has legs".".
- catalog identifier "0471147494 (cloth : alk. paper)".
- catalog isFormatOf ""This business has legs".".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation ""This business has legs".".
- catalog spatial "United States".
- catalog subject "659.14/3 20".
- catalog subject "Exercise Equipment and supplies Marketing Case studies.".
- catalog subject "HF6146.T42 B53 1996".
- catalog subject "Infomercials United States Case studies.".
- catalog subject "Television advertising United States Case studies.".
- catalog title "This business has legs : how I used infomercial marketing to create the $100,000,000 ThighMaster exerciser craze : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.".
- catalog type "Case studies. fast".
- catalog type "text".