Matches in Harvard for { <http://id.lib.harvard.edu/aleph/007285482/catalog> ?p ?o. }
Showing items 1 to 27 of
27
with 100 items per page.
- catalog abstract "A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Marketing for NonProfit Organizations will be of interest to nonprofit managers, marketers, and business students.".
- catalog alternative "Marketing for non-profit organizations.".
- catalog contributor b10062254.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Marketing for NonProfit Organizations will be of interest to nonprofit managers, marketers, and business students.".
- catalog description "Includes bibliographical references (p. [451]-452) and index.".
- catalog description "What is marketing? -- The financial side of marketing decisions -- Behavior of clients and backers -- How price and other costs influence behavior -- Marketing research -- Focus: competition, segmentation, targeting, and positioning -- Marketing strategy: the preliminaries -- Developing a marketing strategy -- Product and service strategy -- Delivering the goods (and services) by means of channels of distribution -- Prices and other costs borne by clients -- Communications -- Advertising -- Personal selling -- Public selling -- Public relations and sales promotions -- Control and organization -- Giving and raising funds -- The cost of raising funds -- Volunteers and board members.".
- catalog extent "xiv, 463 p. :".
- catalog hasFormat "Marketing for nonprofit organizations.".
- catalog identifier "0865692548 (cloth : alk. paper)".
- catalog isFormatOf "Marketing for nonprofit organizations.".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Westport, Conn. ; London : Auburn House,".
- catalog relation "Marketing for nonprofit organizations.".
- catalog subject "658.8 20".
- catalog subject "HF5415 .R237 1996".
- catalog subject "Nonprofit making organisations Marketing".
- catalog subject "Nonprofit organizations Marketing.".
- catalog tableOfContents "What is marketing? -- The financial side of marketing decisions -- Behavior of clients and backers -- How price and other costs influence behavior -- Marketing research -- Focus: competition, segmentation, targeting, and positioning -- Marketing strategy: the preliminaries -- Developing a marketing strategy -- Product and service strategy -- Delivering the goods (and services) by means of channels of distribution -- Prices and other costs borne by clients -- Communications -- Advertising -- Personal selling -- Public selling -- Public relations and sales promotions -- Control and organization -- Giving and raising funds -- The cost of raising funds -- Volunteers and board members.".
- catalog title "Marketing for non-profit organizations.".
- catalog title "Marketing for nonprofit organizations / David L. Rados.".
- catalog type "text".