Matches in Harvard for { <http://id.lib.harvard.edu/aleph/007290049/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog contributor b10067994.
- catalog created "[1996], c1997.".
- catalog date "1996".
- catalog date "[1996], c1997.".
- catalog dateCopyrighted "[1996], c1997.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Marketing strategy and planning -- Business strategy and competitive advantage -- Analyzing markets and competition -- Segmenting markets -- Continuous learning about markets -- Market targeting and positioning -- Relationship strategies -- Planning for new products -- Product, branding, and customer-service strategies -- Distribution strategy -- Pricing strategy -- Promotion, advertising, and sales promotion strategies -- Sales force and direct marketing strategies -- Designing effective marketing organizations -- Marketing strategy implementation and control.".
- catalog extent "xviii, 670 p. :".
- catalog hasFormat "Strategic marketing.".
- catalog identifier "0256214387".
- catalog isFormatOf "Strategic marketing.".
- catalog isPartOf "The Irwin series in marketing".
- catalog issued "1996".
- catalog issued "[1996], c1997.".
- catalog language "eng".
- catalog publisher "Chicago : Irwin,".
- catalog relation "Strategic marketing.".
- catalog subject "658.8/02 20".
- catalog subject "HF5415.135 .C72 1997".
- catalog subject "Marketing Decision making.".
- catalog subject "Marketing Management Case studies.".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Marketing strategy and planning -- Business strategy and competitive advantage -- Analyzing markets and competition -- Segmenting markets -- Continuous learning about markets -- Market targeting and positioning -- Relationship strategies -- Planning for new products -- Product, branding, and customer-service strategies -- Distribution strategy -- Pricing strategy -- Promotion, advertising, and sales promotion strategies -- Sales force and direct marketing strategies -- Designing effective marketing organizations -- Marketing strategy implementation and control.".
- catalog title "Strategic marketing / David W. Cravens.".
- catalog type "Case studies. fast".
- catalog type "text".