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- catalog abstract "Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced.".
- catalog contributor b10082678.
- catalog contributor b10082679.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced.".
- catalog description "Marketing strategies and tactics -- Media tactics and techniques in the interactive age -- Data collection and analysis and research strategies.".
- catalog extent "xxiii, 390 p. :".
- catalog hasFormat "Interactive marketing.".
- catalog identifier "0844234265 (alk. paper)".
- catalog isFormatOf "Interactive marketing.".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association,".
- catalog relation "Interactive marketing.".
- catalog subject "658.8/4 20".
- catalog subject "HF5415.1264 .F67 1996".
- catalog subject "Interactive marketing.".
- catalog tableOfContents "Marketing strategies and tactics -- Media tactics and techniques in the interactive age -- Data collection and analysis and research strategies.".
- catalog title "Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.".
- catalog type "text".