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- catalog contributor b10085363.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr.".
- catalog description "Includes bibliographical references (p. 410-436).".
- catalog description "Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins.".
- catalog extent "xx, 442 p. :".
- catalog hasFormat "Networks in marketing.".
- catalog identifier "0761901396 (acid-free paper)".
- catalog identifier "076190140X (pbk. : acid-free paper)".
- catalog isFormatOf "Networks in marketing.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Networks in marketing.".
- catalog subject "658.8/02 20".
- catalog subject "Business networks.".
- catalog subject "Communication in marketing.".
- catalog subject "HF5415.123 .N48 1996".
- catalog subject "Public relations.".
- catalog tableOfContents "Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr.".
- catalog tableOfContents "Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins.".
- catalog title "Networks in marketing / Dawn Iacobucci, editor.".
- catalog type "text".