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- catalog abstract "With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals - market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as materials on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.".
- catalog alternative "Handbook of new product development".
- catalog contributor b10095775.
- catalog contributor b10095776.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Foreword / Albert L. Page -- About the PDMA -- 1. New Products: What Separates the Winners from the Losers / Robert G. Cooper -- 2. Seven Steps to Strategic New Product Development / Bob Gill, Beebe Nelson and Steve Spring -- 3. Market Analysis and Segmentation Issues for New Consumer Products / Robert E. Davis -- 4. Market Analysis and Segmentation Issues for New Business-to-Business Products / Edith Wilson -- 5. Optimizing Product Development Through Pipeline Management / John R. Harris and Jonathan C. McKay -- 6. Choosing a Development Process That's Right for Your Company / Milton D. Rosenau, Jr. -- 7. Implementing a Product Development Process / Paul J. O'Connor -- 8. Political Behavior in the Product Development Process / Stephen K. Markham and Patricia J. Holahan -- 9. Factors Affecting Multifunctional Team Effectiveness / Patricia J. Holahan and Stephen K. Markham -- 10. Developing a Strategy and Plan for a New Product / Douglas G. Boike and Jeffrey L. Staley.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.".
- catalog description "With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals - market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as materials on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.".
- catalog extent "xix, 636 p. :".
- catalog hasFormat "PDMA handbook of new product development.".
- catalog identifier "0471141895 (acid-free paper)".
- catalog isFormatOf "PDMA handbook of new product development.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "PDMA handbook of new product development.".
- catalog spatial "United States".
- catalog subject "658.5/75 20".
- catalog subject "Design, Industrial United States Handbooks, manuals, etc.".
- catalog subject "HF5415.153 .P35 1996".
- catalog subject "Industrial design United States Handbooks, manuals, etc.".
- catalog subject "Marketing United States Handbooks, manuals, etc.".
- catalog subject "New products United States Management Handbooks, manuals, etc.".
- catalog subject "Product management United States Handbooks, manuals, etc.".
- catalog tableOfContents "Foreword / Albert L. Page -- About the PDMA -- 1. New Products: What Separates the Winners from the Losers / Robert G. Cooper -- 2. Seven Steps to Strategic New Product Development / Bob Gill, Beebe Nelson and Steve Spring -- 3. Market Analysis and Segmentation Issues for New Consumer Products / Robert E. Davis -- 4. Market Analysis and Segmentation Issues for New Business-to-Business Products / Edith Wilson -- 5. Optimizing Product Development Through Pipeline Management / John R. Harris and Jonathan C. McKay -- 6. Choosing a Development Process That's Right for Your Company / Milton D. Rosenau, Jr. -- 7. Implementing a Product Development Process / Paul J. O'Connor -- 8. Political Behavior in the Product Development Process / Stephen K. Markham and Patricia J. Holahan -- 9. Factors Affecting Multifunctional Team Effectiveness / Patricia J. Holahan and Stephen K. Markham -- 10. Developing a Strategy and Plan for a New Product / Douglas G. Boike and Jeffrey L. Staley.".
- catalog title "Handbook of new product development".
- catalog title "The PDMA handbook of new product development / [edited by] Milton D. Rosenau, Jr. ... [et al.].".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".