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- catalog contributor b10109060.
- catalog date "1996".
- catalog description "Includes bibliographical references (p. 415-435).".
- catalog extent "435 p. :".
- catalog identifier "3593356317".
- catalog isPartOf "Campus Forschung ; Bd. 738. Schwerpunktreihe "Marketing und Verbraucherarbeit" ; Bd. 9".
- catalog isPartOf "Campus Forschung ; Bd. 738.".
- catalog isPartOf "Campus Forschung. Schwerpunktreihe "Marketing und Verbraucherarbeit" ; Bd. 9.".
- catalog issued "1996".
- catalog language "ger".
- catalog publisher "Frankfurt ; New York : Campus, c1996.".
- catalog subject "Communication in marketing.".
- catalog subject "Marketing Social aspects.".
- catalog title "Marketing im gesellschaftlichen Dialog / Ursula Hansen (Hg.).".
- catalog type "text".